Are you mobile yet? Well, R U? In today's society, texting and shorthand type is used daily for most people. I've even seen kids speed-texting with their hand behind their back, using only one thumb. R U Mobile is a cell phone storefront, and an authorized T•Mobile dealer. We started with a clean, modern logo. It had to look good on both a light and dark background, so it could be used in various formats. The companion icon is a circular flip phone with "ru?" in the text window. Overall, I feel that the identity created is an easy-to-relate-to brand for the target audience.